October 3, 2023 by David Hart

Drop the Corporate Megaphone

We’ve all been guilty of sending out corporate communications that announce new services, products, innovations, values, company purpose – you name it, we’ve shouted about it…But in doing so, we knew that while we were busy shouting, the world was off having its own conversations about different things in different places.

We just needed to get the news out there…

It doesn’t have to be like this. Especially now we have the help of AI. 

Imagine instantly analysing the vast global chatter on a specific topic and having the hottest discussions highlighted to you. Think now about receiving a conversational map that aligns your communication goals with the pulse of your target audience’s interests and passions. 

And that’s not all. Imagine also receiving intel on where, when, and how to engage. It’s like having a personal guide telling you exactly which stall to visit in the bustling street market of global conversation. No more crossing your fingers and praying for coverage after firing off a press release or publishing a blog post. Now that’s a game-changer!

But wait, there’s more! AI doesn’t just elevate your conversations; it also evaluates them and tracks your impact. Metrics, engagement, conversations you have triggered. No more focusing solely on outputs and impressions; let’s be proud of those outcomes!

I am convinced that this will replace the one-off megaphone moments, when we hope that the world stops and listens to what we have to say. Instead of making announcements, we can join and orchestrate the conversation and spark genuine connections – that’s the real power of communication. And guess what? This is just the tip of the iceberg on how AI can support communications.