October 13, 2023 by David Hart

Does creative writing have a future? 

Everyone is a songwriter, poet, novelist, artist today, right? 

Well not quite. It is true that AI is disrupting creative industries, but while it is enabling people to write and create like they never have before, it won’t replace the unique human touch. As we learn to use AI properly, the synergy between human creativity and AI assistance could be where the real magic happens.

Having spoken to my corporate comms peers, as well as songwriters, poets and novelists, it is clear that many are now using AI-powered tools to help with writing (though not all admit it). But it is not as simple as “write a story about X in the style of Y”. Here are some of the ways that creative writers are using AI:

Enhanced Creativity: AI can generate creative prompts and help you overcome writer’s block. It’s like having a brainstorming partner that never runs out of ideas.

Editing and Proofreading: AI-driven grammar and style checkers have come a long way. They help writers polish their work to perfection, saving time and money.

Content Generation: Not necessarily for the original content or story, but writers are using AI tools to help with the support content – synopsis of the story, social media posts, and other promotional materials.

Translation: AI-powered translation tools are breaking down language barriers, making storytelling more accessible to more people in real time.

Illustration: Creating images to accompany your stories has become a lot easier with AI tools (like the image I generated for this post). These still need to improve, but if you put the right prompts in, you can usually get something useable.

Creative writers should embrace these innovations, experiment, and continue to push the boundaries of storytelling.