February 23, 2024 by Mark Seall

Here’s everything new that we are building to make AI for communications and marketing more useful and to deliver better results

When we started building InferenceCloud we had one big, fundamental problem. Nobody knew what a co-pilot for communications and marketing was supposed to look like. Or how people would interact with it. Or what people really needed from communications AI and what they didn’t. 

Part of our journey has been to figure that out together with you. 

Since launching InferenceCloud last year we’ve learned a huge amount from our users. We’ve identified a ton of improvements and we’ve come up with a LOT of ideas. 

Here is a not so-quick overview of how we are iterating to make things more and more useful:

Making AI easier to use: Chat GPT is simple to use, but getting good results is hard. InferenceCloud started off as hard to use, but getting good results was relatively simple. We’re continuing to put a lot of work in to making things more intuitive now that we have data on how people interact with it. 

Detailed citations – helping you trust AI: Every statement made can be cited and traced back to the original source material

More detailed strategy insights: Strategy Explorer can show trends, different date ranges and identify upcoming topics to give you even great understanding of your audience

Positioning & competitive analysis: Understand how you are moving the needle by analyzing you and your competitors against audience needs

Detailed briefings: Create detailed briefing documents that enable and supercharge your content creators with audience insights, suggested story lines and detailed research notes

Build strategic plans: Use our detailed insights to understand how to build audience influence over time, automatically create detailed content plans which update based on analytics and audience feedback

Smart suggest: Our AI learns and understands over time, enabling it to provide smart suggestions for topics, audiences and communications objectives

More formats: Long form content, website content, PowerPoint outlines, infographic scripts, additional social formats and more

Train for your voice and style: Quickly train InferenceCloud on your existing content to quickly and accurately emulate your voice and style

Better content: Smarter content creation engine that produces content that is highly focused to specific audience needs to optimize impact

Reputation & media monitoring: The same AI and data that underpins the rest of InferenceCloud can identify opportunities, repetitional risks and other issues based on continuous media monitoring

We know that’s a long list

We tried to make it shorter.. And not everything is available right now today, but our R&D lab is busy bringing these features to market over the next months. 

If you have a particular favorite, or something else you would really benefit from then let’s have a chat about that – InferenceCloud exists to help you make a difference. 

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