TLDR; InferenceCloud Strategy Builder changes the game in communication planning, leveraging AI and data to create optimized, audience-focused content plans that align with your strategic objectives and adapt dynamically based on customer feedback
When we founded Inferencecloud we set out to solve the hard, time consuming problems in communications and marketing that steal your time and take focus away from the things that really matter. One such challenge is the planning process.
Creating content is (relatively) easy. The hard part is creating the plan to build influence over time, crafting a series of messages that will move you systematically towards your objective. And this is a perfect application for our AI based data driven approach to communications.
How it works
If you consider an AI created content piece as a one-off movie you can look at plans created by Strategy Builder as a TV series, developing characters, storylines and plots in detail over a longer period of time. Strategy Builder uses conversation graph technology to understand the connections and pathways between your topic, objectives, insights and audience. Based on this data we can create an optimized story arc which addresses each aspect of the communication goal.
Using Strategy Builder is simple, powerful, effective
Strategy Builder works seamlessly with other components in the InferenceCloud system using data from Strategy Explorer (topic data) and Insight Miner (your own briefing data and strategic priorities).
To build a communication plan: provide Strategy Builder with a few details and a clear objective for the “milestone” that you wish to accomplish. Then point Strategy Builder to your existing topic strategy and insights data which can be quickly built by mining your existing documentation and topic priorities.
AI does the rest of the work, designing an optimized content plan that fits your timescale and preferred publishing schedule, automatically incorporating all of your research data, topic strategy and other preferences. The resulting plan can be reviewed and edited using our collaborative planning tool which gives all members of your team a detailed overview of all planned content for alignment.
Putting plans into action
Your Strategy Builder content plan contains clear, data driven briefing information for each item of content. This information can be automatically used with our Inference Writer tool to create finalized content.
But more importantly: we understand that in many cases AI content either doesn’t hit the mark (its good, getting better but not always perfect), or you want to leverage the specific skills, knowledge and experience of your existing content team. Our favorite analogy here is that you want to create Game of Thrones, not Daytime TV level content.
For these cases InferenceCloud creates a detailed briefing document leveraging all of the data, insights and intelligence collected. This document provides rich insights for content creators to dramatically shorten the research process and help create the very best content – allowing creators to focus on the creative aspects while AI does the less creative and more tedious work.
Content planning is never finished – listening to audience feedback
AI enables content planning to be dynamic and highly audience focused. Once content is published InferenceCloud monitors audience feedback through comments and engagement analytics and uses this feedback to continuously refine the plan, adapting unpublished content to give additional focus to issues highlighted by the audience or by your internal stakeholders.
Strategy Builder will then recommend changes and optimizations to your plan, automatically updating content briefings as needed to keep your plan fresh and relevant.
The bigger InferenceCloud picture
Strategy Builder is only one part of the picture. To find out more about how we can help you win back time to focus on the things that really matter we’ve put together a short overview (3 minutes, 8 seconds short):
Strategy Builder is currently available in preview for all current InferenceCloud customers. Let us know if you would like to find out more about how we can help you focus on the things that really matter.