Optimizing humans vs optimizing AI
Many people rightfully worry about the glut of mediocre content already being created by AI which at best further dilutes the quality of the internet, and at worst is being used to push misinformation and accelerate the shady marketing schemes that keep landing in our inboxes or our social media feeds.
Content has always had a stratification of quality levels. Think daytime TV vs Game of Thrones. One is filler used to fill up a schedule, the other will become a part of human cultural history. There is a genuine need and purpose for both.
AI content for quality, not quantity
When we built InferenceCloud, the question we set out to answer was: whatever content you are creating, how can we help you push the quality level higher and higher? And how can we do this in a way that improves fun, job satisfaction and productivity?
Approach 1 – optimize the AI
Solutions that rely solely on training data do a great job of generating coherent, well-written text. However, they often lack context and specificity. InferenceCloud augments standard large language model approaches by:
- Integrating our customized audience research approach to make content relevant
- Relying on the insight data that you provide us for content meaning instead of generic training data
This creates much more specific and targeted content, but we also combine this with our second approach.
Approach 2 – optimize the human (superhuman)
For the foreseeable future we believe that humans still have a significant edge through a better and more subtle understanding of context and through uniquely human aspects that AI still can’t replicate.
So we asked, how can AI make us superhuman?
What if we took the rich data that we use for content generation, and presented it in a format that humans can easily understand in order to optimize the human large language model instead of the machine large language model?
Introducing InferenceCloud Detailed Content Briefings
A detailed briefing is an editable document containing:
- Detailed audience insights and preferences
- Stand-out facts
- Story arc suggestions
- Research information
- Headline suggestions
- Search optimization information
Creating this briefing is quick and simple and provides a complete recipe for content creation. This enables content creators to focus on the creative aspects of delivering great communication while the AI does the more tedious aspects of painstakingly researching and assembling information.
This helps you boost content quality and effectiveness by giving you more time for creating, by researching facts and rich details to improve storylines, and by providing detailed insights on the precise needs of audiences.
Superhuman communication with InferenceCloud using our Briefing Creator and Strategy Builder tools is available today.