A few observations we’ve gathered after two years on the market.
Against a backdrop of falling rates, increasing competition, and the rise of AI, agencies face a fundamental challenge. It’s harder than ever to provide real, measurable value because corporate content struggles with staggeringly low engagement. The answer is buried in data, but the time and skills required to unlock it are an investment clients rarely appreciate.
Over the past two years, we’ve worked with many agencies that have used AI to change this trajectory. We’ve also learned how challenging this change is, and that the wrong tools only make the situation worse by creating new knowledge burdens and more content that just adds to the noise.
So, what have we learned? Here are a few things we’ve seen from the agencies successfully challenging this trend:
It won’t work without the WHY
Understanding the core outcomes, costs and metrics you want to improve is critical. This ensures your team knows exactly what’s at stake.
You need focused solutions
The wrong tools will only worsen the current situation. This is why we built InferenceCloud to be highly focused: it’s optimized to slash research effort, increase strategic precision, and help build content that resonates.
Start small
Create proof points on small projects with eager individuals. Others will copy success.
Start now.
Building Agency 2.0 takes time as skills, practices, and defaults evolve. Meanwhile, your largest competitors are pouring millions into re-defining the landscape.
If you’d like to have a quick chat about what we’ve learned, we’re always happy to talk.