Research

COP29

Are You Leaving Engagement Opportunities on the Table?

We prepared some insights to show the potential of data driven communications.

Attention is scarce, and competition for it is fierce. Many brands are failing to make the impact they need, leaving huge engagement opportunities untapped. Worse still, they’re overspending on amplification to compensate for this lack of connection.

With COP 29 approaching, sustainability messaging is about to flood the market so we tookthis opportunity to look at the data.

By analyzing connections between millions of conversations we can build a unique understanding of audience interests. We analyzed firms across 6 different industries and compared their messaging with 3 different audience groups.

The data confirms reveals a significant gap between what companies say and what their audiences care about. This misalignment leads to wasted resources, higher amplification costs, and missed reputation gains.

A data driven approach to messaging priorities can lead to drastically higher engagement without the need for costly amplification. Our AI-powered solution quickly delivers insights tailored to your brand, allowing you to align with audience priorities and drive real, organic engagement.

The data we’re sharing here is just a glimpse. Let us show you how easy it is to go deeper, gain highly specific insights for your brand, and make a big impact.

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